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Pendleton Round-Up President Marv Anderson says he and the board of directors are pleased with the early success of the whisky. "We couldn't be happier about the way our joint venture with Hood River Distillers has turned out. Pendleton Whisky has emerged as a local and regional favorite, and we're having this party to say thanks to everyone who's helped make the whisky a success." Pendleton Blended Canadian Whisky is the creation of Hood River Distillers, the Northwest's oldest and largest importer of distilled spirits. The 10-year-old, 80-proof, oak-barrel aged Canadian blended whisky went on sale last April and is now available in 21 states across the U.S. Visit the official website www.pendletonwhisky.com.
The Pendleton Round-Up and Happy Canyon is held the second full week of September in Pendleton, Ore. The Round-Up began in 1910 and is recognized as one of the oldest and most prestigious rodeos in the world and won the Professional Rodeo Cowboys Association's 2003 Large Outdoor Rodeo Committee of the Year Award. The Happy Canyon Night Show is a colorful display of Indian pageantry and tradition and takes place every night of Round-Up. A week full of activities, including parades, concerts, PBR bull-riding competition, barbecues, dances, gambling and numerous other events begin Saturday, Sept. 11 and continue through Saturday, Sept. 18. For more background information about the Pendleton Round-Up, Happy Canyon Night Show and its many ancillary events, visit www.pendletonroundup.com.
- - - For release Thursday, April 3, 2003
Pendleton Round-Up Benefits from Pendleton Whisky
PENDLETON, Ore. -- The internationally recognized bucking horse that symbolizes the Pendleton Round-Up has been selected to epitomize smooth Canadian sipping whisky. (Editors note: the Canadian version of the drink does not utilize an "e" in its spelling.)
Pendleton Canadian Whisky is the creation of Hood River Distillers, the Northwest's oldest and largest importer and producer of distilled spirits. The 10-year-old, 80-proof, oak-barrel aged blended whisky will hit the shelves this spring. In addition to the bucking horse, the Pendleton Round-Up's "Let 'er Buck" slogan will be on the label. A portion of the proceeds from every sale will benefit the Pendleton Round-Up.
"Hood River Distillers and the Pendleton Round-Up have a combined history totaling more than 160 years in Oregon," HRD President Ron Dodge said. "This partnership celebrates this heritage and helps ensure a successful future for both of these Oregon institutions. As one of the largest and most prestigious rodeos in the West, we're proud to be associated with the Round-Up and believe Pendleton Canadian Whisky is the perfect way to commemorate this long-standing Western tradition.
Steve Corey, past Round-Up President, had this to say, "Hood River Distillers has obtained high-quality Canadian whisky and intends to market a high-end niche product. Round-Up will benefit not only from royalties on bottle sales, but from national exposure of its famous Western event. When it's your turn to order, call up a 'Pendleton.'"
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